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STRATEGIC ADVISORY AND INVESTMENT BANKING

M&A Expertise for Founder-Led and Middle-Market Businesses.

We advise clients across financial services, consumer, media & digital commerce, and healthcare on mergers and acquisitions, strategic capital raises, and other transformational transactions.

$10B+

transaction value

50+

transactions

100+

years of transaction experience

* Includes transaction experience of senior professionals prior to joining Lagoon Advisory Partners.

Trusted Advisor to Exceptional Busineses

We partner with founder-led and middle-market companies across financial services, consumer, media & digital commerce, and healthcare to navigate their most important transactions.

Financial Services

Thrivent Financial Acquisition of College Avenue Student Loans


Advised on the acquisition of College Avenue Student Loans, a leading private student platform, supporting strategic growth and market expansion initiatives.

Role

Buyer-Side Advisor

Year

2022

Healthcare

SentryHealth Merges
with Wellview


Advised SentryHealth on its merger with Wellview, combining two leading healthcare platforms to create a scaled provider of technology-enabled care solutions.

Role

Strategic Advisor

Year

2022

Media & Marketing

CONFIDENTIAL CLIENT

Leading Social Commerce Platform


Sell-Side M&A Advisor

Leading the sale process for one of the fastest-growing live shopping and social commerce agencies, serving enterprise consumer brands across TikTok shop and livestream commerce.

Role

Sell-Side M&A Advisor

Year

2026

Consumer

CONFIDENTIAL CLIENT

Viral Consumer Brand


Strategic Advisor

Advised a fast-growing consumer brand on strategic alternatives, including positioning, partnership opportunities, and go-to-market strategy to accelerate next phase of growth.

Role

Strategic Advisor

Year

2026

*Certain names have been withheld for confidentiality.